“The menu navigation is now much more intuitive, the design more convincing … Thanks to the new design, significantly more customers also order our catalog.”
Whirlpool Center
Review in the Shopify Partner Directory, October 5, 2026
Shopify migration from Shopware 5 with a new UX concept
How did we help Whirlpool Center make sure customers find their way in the store?
The menu now leads by number of people and occasion to the right model.
- Industry
- Hot tub specialist retail
- Before
- Shopware 5
- After
- Shopify
- Go-live
- August 12, 2026
- Building blocks
- Migration
- Salesforce integration
- New menu navigation
- Homepage and product pages
- Reference and consultation pages
Starting point
What we found
The store ran on Shopware 5 and was connected to Salesforce. Many customers order a catalog first before buying a hot tub.
Customers do not know what they actually want, what exists and what suits them.
Before74% of visitors came on their phone, and there the menu showed a long list with no ranking.Source: Google Analytics, evaluation of June 4, 2025, and page review
- Why people react this way
- Anyone who does not know the difference between 30 and 50 jets, but knows they only have 2 m² of space, finds their model faster through their own needs than through the technology.
- What is different now
- The menu now also leads by number of people and occasion to the model, such as "Für 4-6 Personen" (for 4 to 6 people) or "Wellness & Regeneration".
- After
- According to the client, the menu navigation is now much more intuitive.Source: Review in the Shopify Partner Directory, October 5, 2026
Trust in the brand was missing, references were nowhere to be seen.
BeforeVisitors engaged noticeably with manufacturer logos and partnerships in the footer of the page.Source: Heatmap of the homepage, June 2025
- Why people react this way
- With a purchase of this size, people take their cue from the experiences of other buyers.
- What is different now
- Every product world now has its own reference page, from the hot tub to the massage chair.
The best customers call, yet the path to a consultation was hard to spot on the page.
BeforeThe label "Premium Advice" did not reveal that you get a personal consultation there.Source: Page review of the product page, 2025
- Why people react this way
- With an expensive product that needs explaining, the conversation is part of the purchase, and people look for it exactly where they have doubts.
- What is different now
- Consultation appointment and premium consultation have their own pages and sit directly in the menu.
Result
What changed
According to the client, the menu navigation is much more intuitive, the conversion rate rose immediately, and significantly more customers order the catalog.
Source: Review in the Shopify Partner Directory, October 5, 2026
Intro call
What would we find in your store?
We start with your visitors' behavior. In 30 minutes with David Pehl or Anas Elimani you will learn whether and how we can help.
- 180+ stores we have worked on
- Over 300 store audits
- 5.0 stars from 17 reviews
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- Platform
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- What we did
- Store migration from Shopware to Shopify Plus
- Migration
- Retailer area
- Five domains in three languages
- Result
- −10% Return rate
- Industry
- Toys
- Platform
- Shopware 6 to Shopify
- What we did
- Store migration from Shopware to Shopify
- Migration
- Automated processes
- Path to purchase based on shopper behavior
- Result
- +31% Revenue per day since the migration, seasonally adjusted
- Industry
- Hot tub specialist retail
- Platform
- Shopware 5 to Shopify
- What we did
- Shopify migration from Shopware 5 with a new UX concept
- Migration
- Salesforce integration
- New menu navigation
- Result
- According to the client, the menu navigation is much more intuitive, the conversion rate rose immediately, and significantly more customers order the catalog.
