Store migration from Shopware to Shopify Plus

How did we help BÄR Schuhe make sure that fewer shoes come back?

Clear design in the right places reduced the return rate by 10%.

Industry: Footwear
Model: B2C and B2B
Before: Shopware 6
After: Shopify Plus
Go-live: September 2026
Building blocks: Migration
Retailer area
Five domains in three languages
Product structure with sizes as variants
Guide pages on foot complaints

Starting point

What we found

BÄR Schuhe sells shoes that need explaining: in 21 of its own stores and online across five domains in three languages.

Online there is no fitting room: anyone who orders cannot be sure the shoe will fit.
Why people react this way
Without trying it on, the question of fit stays open until the box is unpacked, and when in doubt the shoe goes back.
What is different now
In the new store, the points where the purchase is decided have a clear design.
After
The return rate dropped by 10%.Source: Labrigart figure
Anyone looking for shoes for hallux valgus wants to know whether the shoe fits their foot.
Why people react this way
People search for their complaint and buy where they get an answer to it.
What is different now
Dedicated pages on hallux valgus and toe freedom lead from the complaint to the right shoe.
In the old store, every shoe size had its own URL.
Before4,501 old URLs for 217 products.Source: Audit of the old store, August 14, 2026
Why people react this way
One model with all sizes on one page is easier to take in than many almost identical pages.
What is different now
Sizes are now variants of one product instead of separate pages.

Result

−10%

Return rate

Source: Labrigart figure

old Shopware URLs versus Shopify products: 4,501 → 217; Source: Audit of the old store, August 14, 2026

Intro call

We start with your visitors' behavior. In 30 minutes with David Pehl or Anas Elimani you will learn whether and how we can help.