Insights
Insights and resources.
Guides, checklists and articles from Labrigart on conversion optimization, store migration and Shopify. Free and ready to use.
Shopify unit price (Grundpreis): when it is required, how to set it up, exceptions
When the unit price (Grundpreis) is mandatory in Germany, how to set it up in Shopify and how to check whether your theme shows it everywhere a price appears.
Is Shopify secure? How to protect your store from fraud and data loss
What Shopify handles for your store's security, how to recognize fraud schemes and the five steps that protect your logins and data.
Shopify usability: 10 laws that decide your success in e-commerce
Ten usability laws from psychology and research explain why an online store is easy or hard to use. With examples and review questions for your Shopify store.
Shopify internationalization: how to optimize your store for international markets
How to sell internationally with Shopify: set up markets, languages, currencies and domains, and decide when a second store is worth it. As of October 2026.
