About us
We turn visitors into buyers.
Labrigart is an agency for conversion optimization (CRO) and buying psychology based in Biberach an der Riß, Germany. We find out why visitors to an online store do not buy, design the pages the way people decide, and measure the result.
David PehlFounder and Managing DirectorLinkedIn profile of David Pehl (opens in a new tab) 
Anas ElimaniFounder and Managing DirectorLinkedIn profile of Anas Elimani (opens in a new tab)
Who we are
You run a business, so do we.
David Pehl and Anas Elimani built Labrigart together and still run the agency as a pair, both as Managing Directors.
In the intro call you talk with one of the two. The person you talk to also makes the decisions and remains your contact while our design and development team works on your store.
- Company
- Labrigart.Design GmbH
- Registered office
- Zeppelinring 34, 88400 Biberach an der Riß, Germany
- Managing Directors
- David Pehl and Anas Elimani
- Shopify Partner
- since 2021
What we stand for
We understand how people decide.
We want to be the first call when online stores are meant to grow through visitor behavior and user experience. User experience means: how easy your store is for your customers to use.
That is why we see ourselves as the psychological partner of your store. Before we change a page, we ask what is going on in your buyers' minds at that point.
Our tool for this is the 545 method: 5 decisions lead to a purchase, 4 forces act on each of them, and in 5 steps we find the point where your store loses the most buyers.
How people decide does not depend on the store platform. That is why we also do audits and A/B tests for other platforms. Full implementation we do in Shopify.
How we work
What you can expect from us.
Before every change you see why we make it, and afterwards what it achieved.
Every change has a reason.
Before we change anything in your store, we write down a hypothesis, that is, a testable assumption: if we change X, we expect Y, because Z. The list of these hypotheses belongs to you.
Results are out in the open.
We measure what a change achieves. Winners of a test are built in permanently. Losers we document and report to you just as openly.
A no is part of it.
We tell you openly whether we can help you. If the answer is no, you will hear that too.
The knowledge stays with you.
In workshops and training we pass our approach on to your team. That way the knowledge stays in-house when a project ends.
You decide after every cycle.
We work in cycles of 6 months. After that, you decide whether to continue. Many clients have been working with us for more than 3 years.
Proof
What you can measure us by.
180+
stores we have worked on
€440M+
client revenue
60+
success stories
5.0
stars from 17 reviews
Reviews in the Shopify Partner Directory, as of October 2026.
We are proud to be a Shopify Premier Partner. Shopify Partner Directory (opens in a new tab)
Read on
More about Labrigart.
Case studies
Projects of our clients, told from the problem to the result.
Press
Talks, awards and partnerships of the agency, for example our talk at This is Marketing 2024 in Frankfurt.
Careers
Open positions at Labrigart and how to apply.
Get to know us in person.
In the intro call you describe your situation, we ask questions. Afterwards you know whether we can help and how we would proceed.
- 30 minutes
- With David Pehl or Anas Elimani