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Training in conversion optimization and UX
Why visitors buy or leave is our daily business. In workshops and training sessions we show your team what we apply in projects: what keeps visitors from buying, which principles of buying psychology help and how to test a change cleanly.
DATWe trained the internal team and held a live workshop.
Case example
We trained the internal team of Deutsche Automobil Treuhand and held a live workshop. Not every agency does that. For us it is part of the job: what your team understands itself stays in-house when a project ends.
How a workshop runs
Every workshop begins with a goal and ends with putting what was learned straight into practice. What we show, we apply ourselves in our projects.
What should your team be able to do afterwards?
In the intro call we clarify who takes part, what the group already knows and what they need the knowledge for. The format follows from that, from a talk to an internal training session.
ResultGoal and format are set before we prepare.
Examples from real stores, from yours if you like.
We put the content together according to your goal and find an example for every point. If you like, we use your own store for this. Then it is about your own pages from the start.
ResultAn agenda for the session that you know in advance.
Explain, show, look together.
We explain the 545 method and the four forces that act on every purchase decision. Then we analyze live where visitors hesitate and why. We answer questions directly on the example.
ResultThe goal: your team sees a store through the eyes of its buyers.
Your team writes the first hypothesis itself.
At the end, participants formulate their own hypotheses in the format If, Then, Because and check whether an A/B test is worth it or the order volume is not enough. That shows during the session what has sunk in.
ResultYour team's first hypotheses, written during the session.
Topics
You choose what is needed. All topics come from the 545 method we use to work on stores: 5 decisions lead to a purchase, 4 forces act on each one, 5 steps lead from measurement to decision.
Notice, Stay, Want, Act, Return. Each of the five decisions can be read from one metric, from click-through rate to repeat purchase rate.
Slow load time, unclear navigation, late shipping costs, missing payment method. We show with examples how to recognize where visitors hesitate.
Ease, framing, loss, reassurance: how each of the four forces works in the store. We leave out fake countdowns and artificial scarcity.
Is the tracking right? Where does the store lose the most buyers in absolute terms, not just in percent? We draw conclusions only from verified numbers.
If we change X, we expect Y, because Z. We practice turning an observation into a testable assumption, backed by data and customer voices.
Write down the hypothesis before the start, calculate the required order volume in advance, evaluate by significance. And recognize when a test delivers no result.
Selected trade magazines and media have covered our work and results.
Common questions
Formats, cost, scope: the short answers. Whatever stays open, we clear up in the intro call.
A talk or a masterclass, an internal training session or a live workshop. Plus two specific occasions: training your team after a migration, and the handover when you bring conversion optimization in-house.
Which format fits depends on the goal. We clarify that in the intro call.
It depends on format, scope and preparation. A talk is a different effort from a workshop on your own store.
We give you a price once goal and format are set. Before that, it would be a guess.
For teams that want to build conversion optimization in-house, and for everyone who decides on pages, copy and design of your store.
We do not require prior knowledge. We ask beforehand what your team already knows and start from there.
If you like, yes. On your own store everyone sees immediately where the content applies, and the hypotheses at the end concern your own pages right away.
Without your own store as the case, we show every point with examples from other stores.
In the workshop your team learns how we work. In conversion optimization we do the work: measure, narrow down, explain, design and test, in cycles of 6 months.
The two can be combined. If you bring optimization in-house later, we hand over with a training session.
Tell us in 30 minutes who takes part and where things get stuck today. You speak with David Pehl or Anas Elimani and hear openly which format fits, or whether a workshop is not the right step right now.
We are proud to be a Shopify Premier Partner.
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