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Online store audit at a fixed price
We review your store along the five decisions that lead to a purchase. You learn where the most buyers are lost, why, and what you should change first.
Process
The store audit follows the first three steps of our 545 method: Measure, Narrow down, Explain. It ends with the handover. Design and implementation come afterwards, by your team or by us.
Are your numbers right, and where do you stand today?
First we check whether your tracking records visits, carts and orders correctly. Then we collect the metric for each of the five decisions, split by device and traffic source.
ResultFive metrics you can trust, or a list of what is missing in your tracking.
Where do we start, and why exactly there?
We look for the decision where your store loses the most buyers in absolute terms. A weak rate on a rarely visited page can cost less than a mediocre one in the cart.
ResultAn ordered list of the spots where your store loses buyers, with reasons.
Why are buyers lost at this spot?
At these spots we check which of the four forces is at work: ease, framing, loss or reassurance. We back it up with your data, with customer voices and with a UX audit, meaning a review of the page for usability. Sometimes the honest finding is: the cause is price, range or the visitors themselves.
ResultA hypothesis for each spot, meaning a testable assumption: if we change X, we expect Y, because Z.
Discuss the findings, set the next steps
We walk through the results with you in a meeting. What clearly blocks, we name as a quick fix. What is meant to change your buyers' behavior, we propose as a test.
ResultFindings your team can work with, or the basis for working with us.
What we review
Anyone who works in their own store every day no longer sees it like a first-time buyer. We review the path from search result to confirmation page and each of the five decisions against the four forces. Especially thoroughly where your store loses the most buyers.
Product tile in category and search: image, title, price, stars. Plus the search result and whether your ad's promise matches the page visitors land on.
The first screen of the entry page: does it deliver what brought the visitor here, and does the store look trustworthy? Plus navigation, mobile menu, search and filters.
The product page: images, benefits in your customers' language, price and reference price, variants, reviews. Is it clear why exactly this product?
Cart and checkout: when does the total cost become visible? Are payment methods, return policy and delivery time shown where the order is placed? How many fields stand between the shopper and the order?
Confirmation page, customer account and return information. We also evaluate what your customers write in reviews about delivery and service.
At every spot we ask: how much effort does the next step take? What stands next to it? What does the buyer fear? What do others say? Ease, framing, loss, reassurance.
Does your web analytics record visits, carts and orders completely? No right decision can be built on wrong numbers. That is why we check this first.
We measure in the browser how many images and megabytes the home page, category and product page load when opened, on mobile and desktop. That includes images from the closed menu.
Result
You do not get a list of 40 recommendations. You get the spots where your store loses the most orders, with reason and evidence. We set the exact scope with you before the start.
The metric for each of the five decisions, split by device and traffic source. With a note on where your tracking has gaps.
The spots where your store loses buyers, ordered by lost buyers. You see what to start with and why.
For each of these spots a testable assumption: if we change X, we expect Y, because Z. The basis for every later change and every test.
What clearly blocks, such as a usability error, unclear navigation or missing trust elements, is listed separately. That can be fixed without a test.
All findings in one place, prepared so that your team, your agency or we can continue working with them directly.
We go through the findings together and answer your questions. Afterwards you know what to do first and who implements it.
Selected trade magazines and media have covered our work and results.
Common questions
Price, duration, scope: the short answers. Whatever stays open, we clear up in the intro call.
We review your buyers' path from search result to confirmation page, along the five decisions Notice, Stay, Want, Act and Return. We check each decision against four forces: ease, framing, loss and reassurance.
Tracking and load time come on top. From over 300 store audits we know: often the basics are not implemented cleanly.
The store audit has a fixed price that you know before the start.
We discuss price and scope in the intro call, once we know where your store stands and which question the audit should answer.
It depends on the agreed scope and on how quickly we get access to your data. We give you the schedule before the start, together with the fixed price.
The store audit covers the first three steps of our 545 method: Measure, Narrow down, Explain. It ends with findings, a priority order and hypotheses.
Conversion optimization (CRO) is the whole program in cycles of 6 months. There we also redesign the spots, build them in and test whether the new version sells better.
Automated tools can analyze an online store, but they mainly show technical values such as load time and errors in the code. A professional audit also answers why visitors do not buy.
Look at whether the provider checks your tracking first, works with your real numbers and orders its findings by lost buyers, each with reasons.
Yes. We run audits for stores on other platforms too, because how people decide does not depend on the store platform.
Full implementation we take on in Shopify. On other platforms, your own development team implements the changes.
You decide. With the report, your own team or your agency can start right away.
If you like, we take on design, implementation and testing as part of conversion optimization. Whether that pays off for your store, we discuss based on the findings.
In the intro call you describe where your store stands and what you have already tried. We discuss the scope and fixed price of the store audit and tell you openly whether it pays off for you.
We are proud to be a Shopify Premier Partner.
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