Store migration from Shopware to Shopify

How did we help Dreams4Kids grow again after the migration?

Since the migration, 31% more revenue per day, seasonally adjusted.

Industry: Toys
Model: B2C
Before: Shopware 6
After: Shopify
Go-live: August 25, 2026
Building blocks: Migration
Automated processes
Path to purchase based on shopper behavior
Redirects from the old URLs

Starting point

What we found

Dreams4Kids sells trending toys and special gifts for children. The store ran on Shopware 6.

Until the migration, 2026 revenue was below the previous year.
Before7.7% less revenue per day than in the previous year, January 1 to August 24, 2026.Source: Shopify orders
Why people react this way
Shoppers stay where they get to the right gift without a detour, and every detour is an opportunity to drop off.
What is different now
The new store is laid out along the path shoppers actually take through the range.
After
Since the migration, 31% more revenue per day, seasonally adjusted.Source: Shopify orders, against the same calendar weeks of 2025, as of October 6, 2026
Many processes in the background were handled by hand.
Why people react this way
Whatever has to be done by hand every day ties up attention that is then missing for the range and promotions.
What is different now
Many of these processes now run automatically in the background.
Old Shopware URLs were at risk of leading nowhere after the migration.
Why people react this way
A page that leads nowhere ends the visit before it begins.
What is different now
The old Shopware URLs redirect to the matching new pages.

Result

+31%

Revenue per day since the migration, seasonally adjusted

Source: Shopify orders, against the same calendar weeks of 2025, as of October 6, 2026

Orders per day since the migration, seasonally adjusted: +40%; Source: Shopify orders, against the same calendar weeks of 2025, as of October 6, 2026

Intro call

We start with your visitors' behavior. In 30 minutes with David Pehl or Anas Elimani you will learn whether and how we can help.