- Industry
- Premium food
- Platform
- Shopify, no migration
- What we did
- Conversion optimization with A/B tests
- Flavor selection on the product page
- Reviews in the buy box
- Upsell in the cart
- Result
- 46 A/B tests in 6 months, 32 of them with an uplift
A/B tests and conversion optimization
How did we show Paigh where customers drop off?
Product page, categories and menu now start where customers drop off.
- Industry
- Fair fashion
- Platform
- Shopify
- Period
- 2024 to October 2025
- Building blocks
- Brand benefits on the product page
- Filter structure in the categories
- Recommendation popup
- Deals on the homepage
- Mega menu
Starting point
What we found
Paigh sells fairly produced pants. Most customers come on their phone.
Many customers looked at pants but could not decide.
Before78% added nothing to the cart after viewing a product.Source: Google Analytics, September 1, 2024 to February 26, 2025
- Why people react this way
- Between similar pants you need a clear reason for exactly this pair, otherwise you put the decision off.
- What is different now
- The product page now shows the brand's benefits at a glance.
On the category page, discount banners and filters came first, and the first pair of pants only after scrolling.
BeforeMost clicks went to the discount banner and the filters, the products sat below the visible area.Source: Heatmap of the category page (mobile), March 2025
- Why people react this way
- Anyone searching with a goal wants to narrow down first, and if that is tedious, they never even see the products.
- What is different now
- The categories got a new filter structure.
On mobile, the category names at the top were hard to read.
BeforeThe names in the category slider got lost against the image background.Source: Page review of the mobile homepage, March 2025
- Why people react this way
- What you cannot read at first glance, you do not tap either.
- What is different now
- The menu was reworked and now names the types of pants clearly and legibly.
Result
What changed
The points where customers drop off are named: product page, category page and menu. That is where the changes start.
Intro call
What would we find in your store?
We start with your visitors' behavior. In 30 minutes with David Pehl or Anas Elimani you will learn whether and how we can help.
- 180+ stores we have worked on
- Over 300 store audits
- 5.0 stars from 17 reviews
More case studies
All case studies- Industry
- Dog and cat food
- Platform
- Shopify, no migration
- What we did
- Conversion optimization
- Cart with progress bar
- Bundle and subscription in the buy box
- Food quiz for dogs and cats
- Result
- The biggest loss happened before the first product page. Quiz, buy box and cart addressed exactly that point.
- Industry
- Confectionery
- Platform
- Shopify, no migration
- What we did
- Store, UX and conversion optimization with A/B tests
- Advent calendar campaigns from the third quarter
- Product page of the XXL advent calendar
- Recommendations after the cart click
- Result
- over 50,000 XXL advent calendars in the 2025 season
