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Conversion optimization

How did we help Doktor Health understand the doubts of its shoppers?

Benefits, lab testing and savings now sit in the buy box.

Industry
Dietary supplements
Platform
Shopify
Period
October 2025 to April 2026
Building blocks
  • Home page with category entry point
  • Buy box with benefits and quantities
  • Guarantee and reviews in the buy box

Starting point

What we found

Doktor Health sells premium dietary supplements from Germany. The most important product is shilajit from the Himalayas.

  1. On the home page, most visitors saw exactly one product, then they were gone.

    BeforeOnly 39% of visitors scrolled past the first product.Source: Heatmap of the home page (mobile), September 1 to November 27, 2025

    Why people react this way
    Anyone who cannot immediately tell which products exist and where to go next leaves the page instead of searching further.
    What is different now
    Directly below the hero image, a selection "What are you looking for?" now leads into the categories.

  2. On the bestseller's product page, fewer than half made it to the add-to-cart button.

    Before42% of visitors reached the add-to-cart button.Source: Heatmap of the product page (mobile), September 1 to November 27, 2025

    Why people react this way
    People decide with what they have in front of them right now, and benefits further down never reach them.
    What is different now
    The benefits now sit directly below the product name, and shoppers choose dosage form and quantity in a compact buy box.

  3. Customers ask themselves: Is it genuine, is it pure, and how do I take it?

    BeforeOnly 15% reached the section with benefits, ingredients and use.Source: Heatmap of the product page (mobile), September 1 to November 27, 2025

    Why people react this way
    With something you take every day, trust needs proof, and that proof has to sit where you decide.
    What is different now
    "Lab-tested purity" now sits in the buy box, followed by the guarantee and reviews from Shop Apotheke customers.

  4. Almost everyone took the single jar, hardly anyone chose the value packs.

    BeforeThe single jar received 10% of clicks, each pack around 1%.Source: Heatmap of the product page (mobile), September 1 to November 27, 2025

    Why people react this way
    A pack only looks attractive once you can see at a glance what you save.
    What is different now
    Every quantity now sits in the buy box with its savings in percent.

Result

What changed

Benefits, lab testing, guarantee and savings now sit in the buy box, right where shoppers have doubts.

Intro call

What would we find in your store?

We start with your visitors' behavior. In 30 minutes with David Pehl or Anas Elimani you will learn whether and how we can help.

  • 180+ stores we have worked on
  • Over 300 store audits
  • 5.0 stars from 17 reviews
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