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Conversion optimization of the product page

How did we help mate raise its average order value?

New levers on the product page raised the average order value.

Industry
Oral care
Platform
Shopify
Online store
matebrush.de
Building blocks
  • Product page
  • Average order value
  • User behavior

Starting point

What we found

mate’s online store sells toothbrushes and oral care. Like many retailers, mate wanted to raise its average order value.

  1. Like many online retailers, mate had a problem with its average order value.

    Why people react this way
    Shoppers are more likely to add more to the cart when the offer fits what they want in that moment anyway.
    What is different now
    The product page now has levers for the average order value, developed from the question of what the user really wants.
    After
    “[…] that we were able to raise our average order value, which of course makes us very, very happy with the store.”Source: Damian in the video interview, 3:28 (translated from German)

  2. Damian wanted users to find their way around the store and, in the end, to buy.

    Why people react this way
    Anyone who cannot find their way around a page puts off the purchase, even when the product is right.

Result

What changed

According to Damian, the average order value went up, through levers on the product page that we developed together.

Source: Damian in the video interview

Client voice

Damian in conversation

Still from the video: Damian in conversationWatch the video3:37in German

“For me, that was the aha moment, when I talked to Anas and he brought in this scientific aspect. I had never experienced that with agencies before […]”

Damian, Founder of mate and nano

Video interview with Labrigart, minute 2:02 (translated from German)

Before and after

Buy box with mate Care & Repair and a discount for buying two toothbrushesDesktop

Before

mate Eisgrau sonic toothbrush product page on desktop before (screenshot from August 1, 2023): price, benefits, mate Care & Repair as a checkbox in the list, color choice and add to cart

After

mate Eisgrau sonic toothbrush product page on desktop after (screenshot from October 10, 2023): mate Care & Repair in its own box with a learn more link, below it the family and friends offer with 10 percent off when buying two toothbrushes

Intro call

What would we find in your store?

We start with your visitors' behavior. In 30 minutes with David Pehl or Anas Elimani you will learn whether and how we can help.

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    Industry
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    Platform
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    What we did
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    • Cart with progress bar
    • Bundle and subscription in the buy box
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    Platform
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    What we did
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    • Product page of the XXL advent calendar
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    over 50,000 XXL advent calendars in the 2025 season
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